Don’t Skip Customer Discovery

May 7, 2021

So you’ve got an amazing idea to solve a problem with a new product or service. But before you invest in the design, manufacturing, marketing and distribution you need to be certain it will find the best product-market fit. That only happens through a customer discovery process.

Continue reading >>

How to run a successful virtual live-streamed product launch

Apr 19, 2021

You’ve worked tirelessly to create a new product or service (or social impact program) to sell to your existing and/or new customers. It’s time to create some social media buzz and awareness about your new offering. But COVID-19 is still impacting your community and staging a traditional in-person e

Continue reading >>

Cultural Competency - a superpower we all need

Mar 29, 2021

We’ve been talking about the characteristics or “super powers'' social innovators and entrepreneurs use to run a common good business. Last week we reviewed how Altruism, Adaptability and Resilience were important internal strengths. Some of you even shared which power they would use to protect or s

Continue reading >>

What’s your superpower for the common good?

Mar 15, 2021

Growing up I used to watch the Batman TV series starring Adam West (yes, Batman in tights). It was both humorous and thrilling with all the “POWS” and “BAMS” when fighting the villains.

Continue reading >>

3 tips to decide... what?

Feb 15, 2021

We receive information that demands split-second micro decisions hundreds of times per day.Whether or not we are aware of it, we immediately start a protocol of complicated internal functions in our brains.Typically, we are trying to figure out what to do with the information. This involves sorting

Continue reading >>