Articles

Don’t Skip Customer Discovery

May 7, 2021

So you’ve got an amazing idea to solve a problem with a new product or service. But before you invest in the design, manufacturing, marketing and distribution you need to be certain it will find the best product-market fit. That only happens through a customer discovery process.

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How to run a successful virtual live-streamed product launch

Apr 19, 2021

You’ve worked tirelessly to create a new product or service (or social impact program) to sell to your existing and/or new customers. It’s time to create some social media buzz and awareness about your new offering. But COVID-19 is still impacting your community and staging a traditional in-person e

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Cultural Competency - a superpower we all need

Mar 29, 2021

We’ve been talking about the characteristics or “super powers'' social innovators and entrepreneurs use to run a common good business. Last week we reviewed how Altruism, Adaptability and Resilience were important internal strengths. Some of you even shared which power they would use to protect or s

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What’s your superpower for the common good?

Mar 15, 2021

Growing up I used to watch the Batman TV series starring Adam West (yes, Batman in tights). It was both humorous and thrilling with all the “POWS” and “BAMS” when fighting the villains.

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3 tips to decide... what?

Feb 15, 2021

We receive information that demands split-second micro decisions hundreds of times per day.Whether or not we are aware of it, we immediately start a protocol of complicated internal functions in our brains.Typically, we are trying to figure out what to do with the information. This involves sorting

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